30
Nov
2012
Net-A-Porter To Start Print Issue // Luxury Retailers In Brazil // Christian Louboutin Open Men’s Store In London
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/This week we talk about online retailer Net-A-Porter’s plans on opening printed magazine, luxury retailers targeting Brazil after boom in sales, and... Read More
15
Nov
2012
Hermes “8 Ties” Interactive Look-Book In Selfridges // Day-Only Rooms In Luxury Hotels // Louis Vuitton TV Advertising // Ermenegildo Zegna Enters Google+
This week we talk about Selfridges hosting an interactive look-book of Hermes’s latest tie collection, the rising popularity of day-only rooms in... Read More
1
Nov
2012
Differences Between Twitter And Facebook For Luxury Brands // Harvey Nichols Ready To Unveil Beauty Bazaar // Xiu Team Up With Salvatorre Ferragamo // YSL Rebrands
This week we talk about how luxury brands may benefit more from Twitter than Facebook, Harvey Nichols unveiling of new in-store Beauty... Read More
28
Oct
2012
How Luxury Brands Are Using Instagram
A picture is worth a thousand words, but what’s the value of an Instagram picture to a luxury brand? Instagram’s phenomenal success... Read More
25
Oct
2012
Mulberry Sales Drop // Chanel And Barney In New York // Rebecca Glenapp On E-Commerce // Luxury Brands Cautious On Move To Amazon
This week we talk about why Mulberry’s latest results show a drop in sales, Chanel and Barney’s new campaigns in New York,... Read More
1
Oct
2012
Expert Opinion: Using Digital To Get Customers To The Counter And Build Loyalty
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The following article was published in The Autumn Edition 2012 of Pure Prestige magazine. Founding member of TFOL Barny Macaulay, discusses how... Read More
23
Sep
2012
How Fashion Brands Are Using Pinterest To Get Closer To Customers
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Pinterest’s incredible growth has forced brands to sit up and take notice. Some of the world’s biggest fashion brands, having now acclimatised... Read More
18
Sep
2012
5 Approaches To Video That Luxury Brands Are Using To Build Their Profiles
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Having previously discussed the importance of brands viewing themselves as online publishers, we thought it would be interesting to explore some contemporary... Read More