16
Aug
2013
McDonalds Jumps on the Luxury Bandwagon
What do we think of as the main pillars of a luxury brand? Perhaps craftsmanship, exclusivity or the highest quality materials are... Read More
16
May
2013
TFOL Talks To: Ed Holmes, General Manager, L’Oréal Australia
L’Oréal Luxe’s portfolio of brands can lay claim to some of the beauty industry’s most prestigious and desirable names; Yves Saint Laurent... Read More
15
May
2013
TFOL At: Empty13 Event – Your Customers Do Not Want To Be Your Friend
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Bite Communication, chris maples spotify, customer strategy, debate your customers do not want to be your friend, Digital, digital marketing, digital marketing for brands, empty13, experiential marketing, fru hazlitt itv, justin pearse empty13, mobile, online marketing, social media, social media and ecommerce, social media retail, twitter
///Today TFOL attended the latest empty13 event. Organised by Bite the topic for debate was ‘Your Customers Do Not Want To Be... Read More
9
May
2013
TFOL At: The Future Of Advertising Conference
This week TFOL attended The Future of Advertising event held at BAFTA. Organised by the APA, the IPA and The Marketing Society... Read More
28
Mar
2013
Retailers Use Tech In-Store To Drive Sales // Fashion And Tech In China // Mobile Integration In Luxury Vehicles // Mobile Drives Hotel Bookings
This week, mobile devices conquer the news. From playing a key role in gathering consumer insights and communicating exclusive customer offers in-store... Read More
18
Mar
2013
Happiness And The Evolution Of Luxury Part 2
In the second and final part of our look at Happiness and the Evolution of Luxury (first part available here) Michelle Hawkins,... Read More
12
Mar
2013
Happiness And The Evolution Of Luxury Part 1
This is the first in a two-part article looking at the luxury market from an entirely different perspective – evolution! Michelle Hawkins,... Read More
4
Mar
2013
TFOL Talks To: Iain Watt, Managing Director, Machine Management About Musical Marketing For Luxury Brands
This is the first in a regular series of Q&As with leading industry professionals who approach their work with luxury brands from... Read More
2
Feb
2013
PPR’s Digital Academy Now A Permanent Fixture // Johnny Walker Creates Luxurious Brand Hub // The Rise Of Experiential As Customer Reward
In this week’s news recap the theme seems to be the rise of experiential marketing and how brands can connect with the... Read More
2
Jan
2013
5 Marketing Approaches To Look Out For In 2013
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Print : The rise of the luxury magazine With handheld devices driving a new industry in published content, you’d think it would... Read More