30
Nov
2012
Net-A-Porter To Start Print Issue // Luxury Retailers In Brazil // Christian Louboutin Open Men’s Store In London
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/This week we talk about online retailer Net-A-Porter’s plans on opening printed magazine, luxury retailers targeting Brazil after boom in sales, and... Read More
15
Nov
2012
Hermes “8 Ties” Interactive Look-Book In Selfridges // Day-Only Rooms In Luxury Hotels // Louis Vuitton TV Advertising // Ermenegildo Zegna Enters Google+
This week we talk about Selfridges hosting an interactive look-book of Hermes’s latest tie collection, the rising popularity of day-only rooms in... Read More
28
Oct
2012
How Luxury Brands Are Using Instagram
A picture is worth a thousand words, but what’s the value of an Instagram picture to a luxury brand? Instagram’s phenomenal success... Read More
1
Oct
2012
Expert Opinion: Using Digital To Get Customers To The Counter And Build Loyalty
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The following article was published in The Autumn Edition 2012 of Pure Prestige magazine. Founding member of TFOL Barny Macaulay, discusses how... Read More
23
Sep
2012
Electrolux And The Future Of Home Cooking
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On Friday, TFOL were invited by Electrolux to The Royal Geographical Society to experience their new luxury home kitchen range. On arrival... Read More
23
Sep
2012
How Fashion Brands Are Using Pinterest To Get Closer To Customers
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Pinterest’s incredible growth has forced brands to sit up and take notice. Some of the world’s biggest fashion brands, having now acclimatised... Read More
18
Sep
2012
5 Approaches To Video That Luxury Brands Are Using To Build Their Profiles
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Having previously discussed the importance of brands viewing themselves as online publishers, we thought it would be interesting to explore some contemporary... Read More
14
Sep
2012
Forget The Fluffy Pillows: TFOL Looks At How Luxury Travel Is Shifting For A Younger Market
As we plough on into the 21st century, the meaning of luxury when it comes to travel is changing steadily. As society... Read More
2
Sep
2012
Touch: The Game Changer In Luxury Digital Marketing
It’s no secret that luxury and premium brands have been slow to adopt digital channels to build closer relationships with their customers. Traditionally,... Read More
14
Aug
2012
What Brands Can Learn From Team GB’s Olympic Cycling Success
The British Cycling team were undoubtedly the most successful part of a very successful Team GB performance at the London 2012 Olympics.... Read More