11
Jul
2013
Luxury Brands And The Evolution Of Branded Video – 5 Creative Approaches
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branded content, branded video content, cartier destinee, chanel once upon a time film, digital marketing, digital marketing for brands, digital strategy for brands, fashion brands, FASHION MARKETING, innovation in luxury, j'adore Dior le parfum, just so london, les bentley boys, long form video, luxury brands, miu miu the women's tales, mobile, online content, ooyala report, tablet and mobile, TFOL, the future of luxury
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/Vine’s instant success and Instagram’s hurried response by way of Instagram Video should serve as proof if it were needed how much... Read More
29
May
2013
TFOL Talks To: Scott Morrison, Marketing And Commercial Director, Diesel UK
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branded content, Diesel Marketing, digital marketing, innovative digital campaign, luxury denim, premium denim, Renzo Rosso Diesel, Scott Morisson Diesel Uk, social media and ecommerce, social media ROI, social media strategy, Studio Africa Diesel, Studio Africa Edun, the customer journey, the future of luxury
///Diesel’s innovative and playful marketing approach stands as testament to the spirit behind its founder’s personal motto ‘Only the Brave’. The Future... Read More
18
Sep
2012
5 Approaches To Video That Luxury Brands Are Using To Build Their Profiles
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Having previously discussed the importance of brands viewing themselves as online publishers, we thought it would be interesting to explore some contemporary... Read More
30
Jul
2012
Attention Brands! You Are Now An Online Publisher
Integrating content into your digital strategy may require a shift in thinking; luxury brands are now online publishers. The most successfully engaging... Read More