8
Nov
2012
Prada Release iPad App // Luxury Brands On Facebook // Emergence Of The Male Fashionista
This week we talk about Prada’s iPad app release “Il Palazzo”, whether fans of luxury brands’ Facebook pages are active social network... Read More
1
Nov
2012
Differences Between Twitter And Facebook For Luxury Brands // Harvey Nichols Ready To Unveil Beauty Bazaar // Xiu Team Up With Salvatorre Ferragamo // YSL Rebrands
This week we talk about how luxury brands may benefit more from Twitter than Facebook, Harvey Nichols unveiling of new in-store Beauty... Read More
28
Oct
2012
How Luxury Brands Are Using Instagram
A picture is worth a thousand words, but what’s the value of an Instagram picture to a luxury brand? Instagram’s phenomenal success... Read More
25
Oct
2012
Mulberry Sales Drop // Chanel And Barney In New York // Rebecca Glenapp On E-Commerce // Luxury Brands Cautious On Move To Amazon
This week we talk about why Mulberry’s latest results show a drop in sales, Chanel and Barney’s new campaigns in New York,... Read More
23
Sep
2012
How Fashion Brands Are Using Pinterest To Get Closer To Customers
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Pinterest’s incredible growth has forced brands to sit up and take notice. Some of the world’s biggest fashion brands, having now acclimatised... Read More
19
Sep
2012
Burberry Leads The Way With Pioneering UK Flagship Store
Today TFOL visited the new Burberry store on Regent’s Street, London, which opened to much fanfare yesterday. Burberry has lead the way... Read More
18
Sep
2012
5 Approaches To Video That Luxury Brands Are Using To Build Their Profiles
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Having previously discussed the importance of brands viewing themselves as online publishers, we thought it would be interesting to explore some contemporary... Read More
30
Jul
2012
Attention Brands! You Are Now An Online Publisher
Integrating content into your digital strategy may require a shift in thinking; luxury brands are now online publishers. The most successfully engaging... Read More