2
Jan
2013
5 Marketing Approaches To Look Out For In 2013
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0
/Print : The rise of the luxury magazine With handheld devices driving a new industry in published content, you’d think it would... Read More
17
Dec
2012
Industry Insiders – Best Of 2012
As the year draws to a close, we have asked a few key people in the world of media, marketing and technology their... Read More
7
Dec
2012
Hilton’s Innovation // Vacheron Constantin Using Digital // Mercedes Show Gratitude On Facebook // Vogue Online Competition Increases Engagement
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This week we talk about Hilton Hotel’s positioning as the most innovative luxury hospitality brand, Vacheron Constantin’s use of digital to build... Read More
30
Nov
2012
Net-A-Porter To Start Print Issue // Luxury Retailers In Brazil // Christian Louboutin Open Men’s Store In London
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This week we talk about online retailer Net-A-Porter’s plans on opening printed magazine, luxury retailers targeting Brazil after boom in sales, and... Read More
15
Nov
2012
Hermes “8 Ties” Interactive Look-Book In Selfridges // Day-Only Rooms In Luxury Hotels // Louis Vuitton TV Advertising // Ermenegildo Zegna Enters Google+
This week we talk about Selfridges hosting an interactive look-book of Hermes’s latest tie collection, the rising popularity of day-only rooms in... Read More
8
Nov
2012
Prada Release iPad App // Luxury Brands On Facebook // Emergence Of The Male Fashionista
This week we talk about Prada’s iPad app release “Il Palazzo”, whether fans of luxury brands’ Facebook pages are active social network... Read More
6
Nov
2012
How Mobile Travel Apps Can Enhance The Luxury Travel Experience
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Our ever-growing reliance on smartphones in every aspect of our lives is, to no small extent, a result of the growth in... Read More
1
Nov
2012
Differences Between Twitter And Facebook For Luxury Brands // Harvey Nichols Ready To Unveil Beauty Bazaar // Xiu Team Up With Salvatorre Ferragamo // YSL Rebrands
This week we talk about how luxury brands may benefit more from Twitter than Facebook, Harvey Nichols unveiling of new in-store Beauty... Read More
28
Oct
2012
How Luxury Brands Are Using Instagram
A picture is worth a thousand words, but what’s the value of an Instagram picture to a luxury brand? Instagram’s phenomenal success... Read More
25
Oct
2012
Mulberry Sales Drop // Chanel And Barney In New York // Rebecca Glenapp On E-Commerce // Luxury Brands Cautious On Move To Amazon
This week we talk about why Mulberry’s latest results show a drop in sales, Chanel and Barney’s new campaigns in New York,... Read More