13
Sep
2013
Social Media Preview: London Fashion Week S/S14
Over the next 5 days London Fashion Week will play host to 58 shows, 15 presentations and 52 official events and that... Read More
30
Aug
2013
Luxury Brands:Top Tips For Creating a Social Media Strategy In China – Part 2
In the second part of our run down of top Social Media tips for western luxury brands looking to enter the Chinese... Read More
29
Aug
2013
Luxury Brands:Top Tips For Creating a Social Media Strategy In China – Part 1
Opportunities abound for western luxury brands seeking to establish themselves in the Chinese market. Those who’ve made the transition successfully will have... Read More
21
Aug
2013
Are Online Retailers Missing Out On Opportunities To Attract Male Shoppers?
A new report into the UK’s biggest fashion spenders has highlighted a window of opportunity for brands looking to attract male consumers... Read More
20
Aug
2013
Digital Luxury Marketing In Russia – L2 Report Reveals Local Knowledge Gap
Digital innovation think tank L2 have found that despite having a strong and established presence in Russia, luxury brands aren’t achieving their... Read More
19
Aug
2013
Audi To Launch The First Car With 4G Capabilities
The German auto company have released their new car model, the S3 Sportback, which will feature an Audi Connect Infotainment System powered... Read More
9
Aug
2013
Wearable Tech: A Game-Changer For Luxury Brands?
According to research company Canalys, 330,000 smartwatches were sold in 2012, with around 500,000 due to be sold this year. Both these... Read More
11
Jul
2013
Luxury Brands And The Evolution Of Branded Video – 5 Creative Approaches
/
branded content, branded video content, cartier destinee, chanel once upon a time film, digital marketing, digital marketing for brands, digital strategy for brands, fashion brands, FASHION MARKETING, innovation in luxury, j'adore Dior le parfum, just so london, les bentley boys, long form video, luxury brands, miu miu the women's tales, mobile, online content, ooyala report, tablet and mobile, TFOL, the future of luxury
///Vine’s instant success and Instagram’s hurried response by way of Instagram Video should serve as proof if it were needed how much... Read More
5
Jul
2013
TFOL Talks To: Marcel Knobil, Founder, VeryFirstTo
As part of our ongoing series of interviews with luxury industry leaders TFOL was pleased to spend an afternoon in the company... Read More
26
Jun
2013
The Future Of Luxury Affiliate Marketing: 5 Tips For Success In 2013
In January 2013, a joint report published by the IAB (Internet Advertising Bureau) and PwC (Price Waterhouse Coopers) revealed that the affiliate... Read More