16
May
2016
5 ways to come up with an idea for a luxury business
Starting a new business comes with many challenges. From administration to marketing and customer service there are many aspects that need to... Read More
10
May
2016
3 uses of creativity to help position luxury brands from the mainstream.
There is a saying that nothing dates quite like the future. And if there was one industry where timelessness is one of... Read More
10
Jan
2013
Celebrating The Worlds Most Eagerly Anticipated Launches At The VeryFirstTo Luxforecast, Spring 2013
Last night we were very kindly invited to the inaugural Luxforecast awards from VeryFirstTo. VeryFirstTo Luxforecast is an unprecedented ongoing index of... Read More
2
Jan
2013
5 Marketing Approaches To Look Out For In 2013
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Print : The rise of the luxury magazine With handheld devices driving a new industry in published content, you’d think it would... Read More
1
Oct
2012
Expert Opinion: Using Digital To Get Customers To The Counter And Build Loyalty
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The following article was published in The Autumn Edition 2012 of Pure Prestige magazine. Founding member of TFOL Barny Macaulay, discusses how... Read More
23
Sep
2012
Electrolux And The Future Of Home Cooking
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On Friday, TFOL were invited by Electrolux to The Royal Geographical Society to experience their new luxury home kitchen range. On arrival... Read More
18
Sep
2012
5 Approaches To Video That Luxury Brands Are Using To Build Their Profiles
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Having previously discussed the importance of brands viewing themselves as online publishers, we thought it would be interesting to explore some contemporary... Read More